Here are 7 things you can do to prevent no-shows and last minute cancellations, and how best to handle them:
As a beautician you’ll know how common no-shows and last minute cancellations are. But that doesn’t make them any less frustrating. When a client doesn’t turn up to an appointment, it’s wasted treatment time and a loss of income for you. Follow these tips to help.
1. Have a cancellation policy in place, this could include taking a deposit on booking, especially on more expensive treatments, and make sure this is available for everyone to see
2. Give clients an appointment card with the date and time on it. Also encourage them to set reminders and input into the calendar on their phone
3. Use multiple appointment reminder methods such as emails and text alerts, always send one the day before
4. Regularly communicate your cancellation policy to your customers. Post it on your social media channels and have a leaflet visible at your workstation too
5. Follow up on a no-show client to check the reason they didn’t attend their appointment. Be friendly and courteous, as there may be a genuine reason why they couldn’t attend and you don’t want to lose their future custom
6. Send a ‘sorry we missed you’ email and text after the no-show appointment. This will politely remind the client
7. If you work in a salon environment, make your co-workers aware of the missed appointment and make a note in any diaries you use.